Friday, 17 February 2012

HelloFresh, a revolution in the kitchen!

I recently discovered HelloFresh, a young, London based company that is trying to change the way people cook.

This is the (brilliant) idea:
Every week HelloFresh will send you recipes together with the ingredients you need to prepared them - they will send you exactly what you need, saving you the time to think about what to cook, do the shopping, and even having to weight the ingredients.
In addition, HelloFresh will give the opportunity to discover new dishes as well as planning your family meals without wasting any food.

So let’s see how it works:

1. Go on the HelloFresh website
2. Choose your plan, select the number of meals per week and how many people are in your household.
3. Delivery. Recipes and groceries will be delivered Tuesday evenings between 5pm and 9pm.
4. Start cooking! Recipes are simple and straightforward (you won't need more than 30 minutes or any fancy kitchen equipment).

So last Tuesday I received my first delivery, a nice box full of fresh ingredients, together with the recipe cards. Here is how the recipe cards (with step-by-step cooking instructions) look like:

And here are the recipes I have tried:

Hippocrates' Honey and Chili Chicken with Herb Rice

Arabian Nights Lamb Kofta with Almond Couscous and Cucumber Salad

Potent Pan-Fried Salmon with Linguine and Homemade Pesto


Quality of products
The products I received (meat, fish and vegetables) were all very fresh.

Time saving
A recent survey indicates that weekly grocery shopping for a family of 4 on 
average takes approximately 90 minutes to complete. Of these 90 minutes,
about 65 minutes are spent in a supermarket and another 25 minutes on 
the way to and from the supermarket.
HelloFresh can do everything for you, so you can save precious time for you and your family.

No more food waste
HelloFresh will send you exactly what you need to prepare your meal, so you will not waste any food.

Simple and straightforward
Recipes are simple and straightforward. You won't need more than 30 minutes or any fancy kitchen equipment.

No subscription fees or delivery charges
There is no minimum length for HelloFresh subscriptions, and delivery is free of charge.


When ordering, you cannot select individual meals, so hopefully HelloFresh will enable customers to choose their preferred meals in the future.

The recipe cards are very pretty, but a bit hard to read (the font size is a bit small).

It would be nice to be able to order drinks too, but this service is not available at the moment.

That said, HelloFresh is still a very young company, and I am sure they will take their customers suggestions onboard in the future.

If you would like to find out more, visit or call +44 203 397 0992.

Thanks to Zena@HelloFresh for supplying me with a box containing three recipes to try.

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  1. This looks so great that I have decided to give Hello Fresh a try and signed up for next week's delivery!! Can't wait to see what the recipes will be like ;-)

    Great pictures Laura!

  2. Thanks Emily. Yes, what they offer is quite new and interesting, definitely worth giving it a try.

  3. Thanks for sharing.

  4. Hi there Laura,

    Was very intrigued by this post. Both my girlfriend and myself work full-time in the city... and rarely have time to plan/shop/prepare during the week (and so often find ourselves eating those disgusting ready made Sainsbury's meals at the end of a long day).

    Anyway... this looked right up our street, so we decided to give it a go. food arrived promptly last Tuesday at 7pm; meals, though by no means revolutionary, had all been given an unusual touch; ingredients were all healhty, and everything was very easy to prepare... All in all we were very impressed, and will certainly keep up the subscription.

    Hope the idea catches on... this could be the next new thing! Thanks for the post!


    1. Thanks Allen,
      Yes, I think the Hellofresh guys are doing a great job in providing nice recipes and very fresh ingredients directly to your door. Although competition is tough these days, in my opinion they offer something different, which is a personalised service.
      I will try Hellofresh tomorrow again, I am curious to see what the recipes will look like.
      Thanks Allen, tacke care,

  5. Wow!
    I signed up having read this. It looks amazing!
    Can't wait to get my box tomorrow night!

    1. Well, I have a big resposibility then!:-) I hope you will enjoy, as I did.
      Take care, Laura